Facebook Metrics

2-second continuous video views

Definition: 2-second continuous video views is a measure of how many times a video was played for two continous seconds or longer. It is currently in development. The majority of 2-second continuous video views have at least 50% of the video pixels in view. Sometimes less than 50% of a video’s pixels will be in view if part of the screen is obscured by a system or app overlay which will mean it is not counted as view.

Social Media Marketing Facebook Metrics 2-second continuous video views

Recent Blogs

First Party vs Third Party Cookies
Jul 15 2021 | by Dom

“What is a cookie? What is the difference between a first-party and a third-party cookie? How does this all impact me?” You may have heard a lot of talk...

Control Your Ad Personalisation
Jul 12 2021 | by Srivatsava

We usually try to make our online experience as smooth and relevant as possible. Google being the most popular search engine has a lion’s share in shaping this experience...

Questions To Ask Your Digital Agency
May 19 2021 | by Mark

On the hunt for a new digital agency? Having trouble communicating with your current one? Or just taking a look around to see what’s out there? Regardless of which,...