Facebook Metrics

Definition: A 10-second video view counts the number of times a video was played for a minimum of 10 seconds or for 97% of its total length if it is shorter than 10 seconds. Video views are counted separately to each impression of a video and any time spent replaying the video is excluded.

How it’s used: 10-second video views count the number of times a video is played for at least 10 seconds or for 97% of its total length if shorter than 10 seconds. Any time spent replaying the video for a single impression is not included.

e.g. if a user watches 9.7 seconds of a 10 second video, this is counted as a 10-second video view. If someone watches the same 10 second vide for 5 seconds then rewatches the first 5 seconds, this does not count as a 10-second video view given replays are excluded.