Facebook Metrics

10-second video views

Definition: A 10-second video view counts the number of times a video was played for a minimum of 10 seconds or for 97% of its total length if it is shorter than 10 seconds. Video views are counted separately to each impression of a video and any time spent replaying the video is excluded.

How it’s used: 10-second video views count the number of times a video is played for at least 10 seconds or for 97% of its total length if shorter than 10 seconds. Any time spent replaying the video for a single impression is not included.

e.g. if a user watches 9.7 seconds of a 10 second video, this is counted as a 10-second video view. If someone watches the same 10 second vide for 5 seconds then rewatches the first 5 seconds, this does not count as a 10-second video view given replays are excluded.

Recent Blogs

Researching Interests for a 2021 Audience
Apr 6 2021 | by Olivia

Working on creating an interest-based audience for your product or service? Have you exhausted Audiences and Audience Insights? Feeling a little uninspired or not sure where to start? We’ve...

Choosing Universal Analytics over Google Analytics 4
Apr 6 2021 | by Dom

In the second half of last year, Google released the long awaited Google Analytics 4 (GA4), the 4th version of the popular web analytics platform and the successor to...

Sky - Photograph
Attribution Modelling in Google Adwords
Feb 26 2021 | by Lakshmi

Quite often, our PPC clients ask us about attribution modelling. Of course, it’s only natural to be curious when you see conversions for your accounts coming as fractional or...