fbpx

Digital Marketing Terms

What is Middle of Funnel (MoFu)?

Middle of the funnel refers to marketing activities that are at the middle portion of the marketing funnel. These activities target users in the research phase under consideration. Middle of funnel marketing activities aims to educate users about your brand as well as answering any pertinent questions.

Digital Marketing Agency Digital Marketing Terms What is Middle of Funnel (MoFu)?

Recent Blogs

How to structure your Google Ads account for Optimal Performance
Jul 19 2024 | by Jack

In today’s competitive digital landscape, mastering Google Ads requires more than just creating compelling ad content and strategic bidding—it demands constructing a meticulously organised account structure to maximise your...

Google Analytics 4 Reporting Surfaces: A Complete Overview
Jul 16 2024 | by Vincent

Effective data analysis is critical to achieving business success. GA4 reporting surfaces provide the necessary tools to collect, analyse, and visualise data. These surfaces help companies understand user behaviour...

What Is a Data Pipeline and Why Is It Important?
Jul 9 2024 | by Luci

In today’s world, where data drives almost every decision, businesses and organisations need a way to efficiently and accurately collect, process, and analyse data. This is where data pipelines...

Our quarterly Google Analytics 4 foundations workshop is back – reserve your spot!

X