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Digital Marketing Terms

What is Middle of Funnel (MoFu)?

Middle of the funnel refers to marketing activities that are at the middle portion of the marketing funnel. These activities target users in the research phase under consideration. Middle of funnel marketing activities aims to educate users about your brand as well as answering any pertinent questions.

Related Metrics

What is a Sales Funnel?
What is a customer Journey?
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What is Bottom of Funnel (BoFu)?
What is Top of Funnel (ToFu)?
What is a Call to Action?

Digital Marketing Agency Digital Marketing Terms What is Middle of Funnel (MoFu)?

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