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Digital Marketing Terms

What is Contextual Marketing?

Contexual marketing involves serving targeted ads to users based on user behaviours such as previous browsing activity and search term usage. The best example of contextual marketing is Google search ads where users are served ads based on the search query.

Related Metrics

What is a Buyer Persona?
What is a customer Journey?
What is a SERP?
What is Middle of Funnel (MoFu)?
What is a UTM?
What is a Long Tail Keyword?

Digital Marketing Agency Digital Marketing Terms What is Contextual Marketing?

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