Digital Marketing Terms

What is an Omnichannel Strategy?

An omnichannel strategy is an approach to marketing where users are targeted across multiple media. A successful omnichannel strategy will offer seamless interaction with your brand across all devices online and offline.

Related Metrics

What is Bottom of Funnel (BoFu)?
What is Middle of Funnel (MoFu)?
What is a Buyer Persona?
What is a Call to Action?
What is a customer Journey?
What is Top of Funnel (ToFu)?

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