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Digital Marketing Terms

What is a UTM?

UTM parameters are variants of URL parameters that are appended at the end of a URL to help with effective marketing campaign tracking. UTMs have 5 variants – Campaign Source, Campaign Medium, Campaign Name, Campaign Term and Campaign Content. The mandatory variants are Campaign Source, Campaign Medium and Campaign Name.

Recent Blogs

Understanding your Google Ads Data
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Harnessing the full potential of Google Ads is essential for businesses striving to compete in an ever changing and increasingly competitive digital landscape. Whether you’re running ads client side,...

The AI Advantage: How Google Analytics 4 Enhances Marketing Data Interpretation
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Uncover the secrets of leveraging GA4’s predictive metrics for a competitive edge. Discover how embracing GA4’s Analytics Intelligence harnesses AI and machine learning capabilities to elevate your marketing strategy,...

What are ETL and ELT, and how do they differ?
Apr 12 2024 | by Luci

In the world of data integration and management, two terms frequently emerge: ETL and ELT. While they share similar goals, they differ significantly in their approach and execution. In...

Reminder: Google UA Historical Data to be Deleted in July 2024

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