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Digital Marketing Terms

What is a SERP?

SERP stands for search engine results page. These are pages served by search engines in response to a query from a user. SERP pages return results to help answer the user’s query. The success of a search engine is based on the quality of their SERPs.

Related Metrics

What is Middle of Funnel (MoFu)?
What is Top of Funnel (ToFu)?
What is a UTM?
What is an Attribution Model?
What is an Omnichannel Strategy?
What is Contextual Marketing?

Digital Marketing Agency Digital Marketing Terms What is a SERP?

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