Digital Marketing Terms

What is a Long Tail Keyword?

Longtail keywords are phrases that are more specific and tend to be longer than standard search phrases. Long-tail keywords tend to be searched for less frequently but offer higher engagement and on some occasions higher conversion rate.

Related Metrics

What is a Sales Funnel?
What is an Omnichannel Strategy?
What is Top of Funnel (ToFu)?
What is Middle of Funnel (MoFu)?
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What is Bottom of Funnel (BoFu)?

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