Digital Marketing Terms

What is a Long Tail Keyword?

Longtail keywords are phrases that are more specific and tend to be longer than standard search phrases. Long-tail keywords tend to be searched for less frequently but offer higher engagement and on some occasions higher conversion rate.

Related Metrics

What is Contextual Marketing?
What is Middle of Funnel (MoFu)?
What is a customer Journey?
What is a SERP?
What is Bottom of Funnel (BoFu)?
What is an Omnichannel Strategy?

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