A call to action is a simple phrase or prompt that elicits an immediate response to an ad or marketing material. An example of a call to action can be the phrase ‘Buy Now’ in an ad.
Digital Marketing What is a Call to Action?
If you have been running remarketing display ads over the last year, you might have noticed that impressions and clicks have significantly increased. We noticed this with one of...
Campaign organisation and set up on digital is an undeniably dry topic. It’s one of those things which, if done well, goes relatively unnoticed, yet when done poorly alarm...
For those who form part of the digital marketing industry, it’s essential to keep updated with the continuous evolving of platforms and stay up-to-date with all the new tools...
