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Digital Marketing Terms

What is a Call to Action?

A call to action is a simple phrase or prompt that elicits an immediate response to an ad or marketing material. An example of a call to action can be the phrase ‘Buy Now’ in an ad.

Related Metrics

What is an Attribution Model?
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What is a Long Tail Keyword?
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What is Top of Funnel (ToFu)?
What is a Sales Funnel?

Digital Marketing Agency Digital Marketing Terms What is a Call to Action?

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