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Digital Marketing Terms

What is a Call to Action?

A call to action is a simple phrase or prompt that elicits an immediate response to an ad or marketing material. An example of a call to action can be the phrase ‘Buy Now’ in an ad.

Related Metrics

What is a Long Tail Keyword?
What is a Buyer Persona?
What is Bottom of Funnel (BoFu)?
What is an Attribution Model?
What is an Omnichannel Strategy?
What is Middle of Funnel (MoFu)?

Digital Marketing Agency Digital Marketing Terms What is a Call to Action?

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