Digital Marketing Terms

What is a Call to Action?

A call to action is a simple phrase or prompt that elicits an immediate response to an ad or marketing material. An example of a call to action can be the phrase ‘Buy Now’ in an ad.

Related Metrics

What is Contextual Marketing?
What is Top of Funnel (ToFu)?
What is a UTM?
What is a customer Journey?
What is a Buyer Persona?
What is an Omnichannel Strategy?

Digital Marketing Agency Digital Marketing Terms What is a Call to Action?

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