Digital Marketing Terms

What is a Buyer Persona?

A buyer persona defines the set of common characteristics exhibited by your customers. The best way to identify your company’s buyer personas is by looking at specific characteristics of your existing customers and segmenting these characteristics into multiple personas.

Related Metrics

What is Middle of Funnel (MoFu)?
What is Top of Funnel (ToFu)?
What is a UTM?
What is Bottom of Funnel (BoFu)?
What is a Long Tail Keyword?
What is a customer Journey?

Digital Marketing Agency Digital Marketing Terms What is a Buyer Persona?

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