Digital Marketing

What is a Buyer Persona?

A buyer persona defines the set of common characteristics exhibited by your customers. The best way to identify your company’s buyer personas is by looking at specific characteristics of your existing customers and segmenting these characteristics into multiple personas.

Related Metrics

What is a Sales Funnel?
What is Bottom of Funnel (BoFu)?
What is Contextual Marketing?
What is an Attribution Model?
What is Middle of Funnel (MoFu)?
What is a UTM?

Digital Marketing What is a Buyer Persona?

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