Digital Marketing Terms

What is a Buyer Persona?

A buyer persona defines the set of common characteristics exhibited by your customers. The best way to identify your company’s buyer personas is by looking at specific characteristics of your existing customers and segmenting these characteristics into multiple personas.

Related Metrics

What is a customer Journey?
What is an Omnichannel Strategy?
What is Bottom of Funnel (BoFu)?
What is a Long Tail Keyword?
What is a Call to Action?
What is Contextual Marketing?

Digital Marketing Agency Digital Marketing Terms What is a Buyer Persona?

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