Digital Marketing Terms

What is a Sales Funnel?

A sales funnel is the journey users follow on the way to buying your product or service. Sales funnels are designed to help marketers segment users based on their behaviour and therefore position within the sales funnel. The typical sales funnel starts at awareness followed by consideration then acquisition.

Related Metrics

What is Middle of Funnel (MoFu)?
What is a Call to Action?
What is a SERP?
What is an Attribution Model?
What is an Omnichannel Strategy?
What is Bottom of Funnel (BoFu)?

Digital Marketing Agency Digital Marketing Terms What is a Sales Funnel?

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