Digital Marketing

What is a Sales Funnel?

A sales funnel is the journey users follow on the way to buying your product or service. Sales funnels are designed to help marketers segment users based on their behaviour and therefore position within the sales funnel. The typical sales funnel starts at awareness followed by consideration then acquisition.

Related Metrics

What is a customer Journey?
What is Bottom of Funnel (BoFu)?
What is a Buyer Persona?
What is Top of Funnel (ToFu)?
What is Contextual Marketing?
What is a Call to Action?

Digital Marketing What is a Sales Funnel?

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