Google Analytics Metrics

User Retention

User Retention is a Metric in Google Analytics under the Lifetime Value and Cohorts section

User Retention Definition: Cohort retention rate.

How its calculated: ga:cohortActiveUsers / ga:cohortTotalUsers

Related Metrics

Abandoned Funnels
% New Sessions
GAM Coverage
Cost
Pageviews Per User (LTV)
Avg. Document Content Loaded Time (sec)

Web Analytics & Insights Google Analytics Metrics User Retention

Metric Categories:


Go to Metric Glossary

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