Google Analytics Metrics

User Retention

User Retention is a Metric in Google Analytics under the Lifetime Value and Cohorts section

User Retention Definition: Cohort retention rate.

How its calculated: ga:cohortActiveUsers / ga:cohortTotalUsers

Related Metrics

DV360 ROAS
Unique Social Actions
Cost per Conversion
Users
Ecommerce Conversion Rate
GAM Coverage

Web Analytics & Insights Google Analytics Metrics User Retention

Metric Categories:


Go to Metric Glossary

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