Universal Analytics Metrics

Unique Purchases

Unique Purchases is a Metric in Google Analytics under the Ecommerce section

Unique Purchases Definition: The number of product sets purchased. For example, if users purchase 2 frisbees and 5 tennis balls from the site, this will be 2.

Related Metrics

GAM Backfill Viewable Impressions %
AdX Coverage
GAM Backfill Impressions
Time after Search
Session Duration per User
Refunds

Data Analytics & Insights Universal Analytics Metrics Unique Purchases

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