Google Analytics Metrics

Total Abandonment Rate

Total Abandonment Rate is a Metric in Google Analytics under the Goal Conversions section

Total Abandonment Rate Definition: Goal abandonment rate.

How its calculated: ((ga:goalStartsAll – ga:goalCompletionsAll)) / (ga:goalStartsAll)

Related Metrics

Sessions with Event
Session Duration Per User (LTV)
Publisher Impressions / Session
AdX Clicks
Goal XX Abandoned Funnels
Goal Completions Per User (LTV)

Data Analytics & Insights Google Analytics Metrics Total Abandonment Rate

Metric Categories:


Go to Metric Glossary

Recent Blogs

Questions To Ask Your Digital Agency
May 19 2021 | by Mark

On the hunt for a new digital agency? Having trouble communicating with your current one? Or just taking a look around to see what’s out there? Regardless of which,...
Photography - Photograph
Analysing Attribution In Google AdWords
May 14 2021 | by Lakshmi

In our last blog on Attribution in Google AdWords, we discussed the nitty gritties of how attribution modelling is defined in AdWords, the different types of attribution models, and...
Researching Interests for a 2021 Audience
Apr 6 2021 | by Olivia

Working on creating an interest-based audience for your product or service? Have you exhausted Audiences and Audience Insights? Feeling a little uninspired or not sure where to start? We’ve...