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Universal Analytics Metrics

Site Search Goal Conversion Rate

Site Search Goal Conversion Rate is a Metric in Google Analytics under the Internal Search section

Site Search Goal Conversion Rate Definition: The percentage of search sessions (i.e., sessions that included at least one search) which resulted in a conversion to at least one of the goals.

How its calculated: ga:goalCompletionsAll / ga:searchUniques

Data Analytics & Insights Universal Analytics Metrics Site Search Goal Conversion Rate

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