Google Analytics Metrics

Site Search Goal Conversion Rate

Site Search Goal Conversion Rate is a Metric in Google Analytics under the Internal Search section

Site Search Goal Conversion Rate Definition: The percentage of search sessions (i.e., sessions that included at least one search) which resulted in a conversion to at least one of the goals.

How its calculated: ga:goalCompletionsAll / ga:searchUniques

Data Analytics & Insights Google Analytics Metrics Site Search Goal Conversion Rate

Recent Blogs

Researching Interests for a 2021 Audience
Apr 6 2021 | by Olivia

Working on creating an interest-based audience for your product or service? Have you exhausted Audiences and Audience Insights? Feeling a little uninspired or not sure where to start? We’ve...

Choosing Universal Analytics over Google Analytics 4
Apr 6 2021 | by Dom

In the second half of last year, Google released the long awaited Google Analytics 4 (GA4), the 4th version of the popular web analytics platform and the successor to...

Sky - Photograph
Attribution Modelling in Google Adwords
Feb 26 2021 | by Lakshmi

Quite often, our PPC clients ask us about attribution modelling. Of course, it’s only natural to be curious when you see conversions for your accounts coming as fractional or...