Google Analytics Metrics

Search Refinements

Search Refinements is a Metric in Google Analytics under the Internal Search section

Search Refinements Definition: The total number of times a refinement (transition) occurs between internal keywords search within a session. For example, if the sequence of keywords is “shoes”, “shoes”, “pants”, “pants”, this metric will be one because the transition between “shoes” and “pants” is different.

Related Metrics

Screens / Session
Buy-to-Detail Rate
SA360 ROAS
Cost
Goal XX Abandonment Rate
Session Duration

Data Analytics & Insights Google Analytics Metrics Search Refinements

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