SA360 RPC is a Metric in Google Analytics under the DoubleClick Search section
SA360 RPC Definition: DS Revenue Per Click (Analytics 360 only, requires integration with DS)
How its calculated: (ga:transactionRevenue + ga:goalValueAll) / ga:dsClicks
What is Website Performance? Before we get into how Google Analytics 4 (GA4) can optimise your website or digital product’s performance, it’s important to define performance. When discussing website...
Looking to start using GA4?