Google Analytics Metrics

SA360 ROAS

SA360 ROAS is a Metric in Google Analytics under the DoubleClick Search section

SA360 ROAS Definition: DS Return On Ad Spend (Analytics 360 only, requires integration with DS).

How its calculated: (ga:transactionRevenue + ga:goalValueAll) / ga:dsCost

Related Metrics

SA360 CTR
Goal XX Abandoned Funnels
Time after Search
Page Value
Buy-to-Detail Rate
Total Value

Data Analytics & Insights Google Analytics Metrics SA360 ROAS

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