SA360 ROAS is a Metric in Google Analytics under the DoubleClick Search section
SA360 ROAS Definition: DS Return On Ad Spend (Analytics 360 only, requires integration with DS).
How its calculated: (ga:transactionRevenue + ga:goalValueAll) / ga:dsCost
What is Website Performance? Before we get into how Google Analytics 4 (GA4) can optimise your website or digital product’s performance, it’s important to define performance. When discussing website...
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