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Google Analytics Metrics

SA360 CTR

SA360 CTR is a Metric in Google Analytics under the DoubleClick Search section

SA360 CTR Definition: DS Click Through Rate (Analytics 360 only, requires integration with DS).

How its calculated: ga:dsClicks/ga:dsImpressions

Related Metrics

Pages / Session
GAM Backfill Viewable Impressions %
AdSense Ad Units Viewed
Page Download Time (ms)
Local Product Revenue
GAM Impressions / Session

Data Analytics & Insights Google Analytics Metrics SA360 CTR

Metric Categories:


Go to Metric Glossary

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