Google Analytics Metrics

SA360 CTR

SA360 CTR is a Metric in Google Analytics under the DoubleClick Search section

SA360 CTR Definition: DS Click Through Rate (Analytics 360 only, requires integration with DS).

How its calculated: ga:dsClicks/ga:dsImpressions

Related Metrics

Goal XX Starts
GAM Monetized Pageviews
Sessions with Event
Per Session Goal Value
Publisher CTR
Total Unique Searches

Web Analytics & Insights Google Analytics Metrics SA360 CTR

Metric Categories:


Go to Metric Glossary

Recent Blogs

Improve your shopping ads with supplemental feeds and rules
Oct 16 2019 | by Vincent

Google’s shopping feed management can get a little frustrating at times. Issues can include multiple errors on feed download, product names not containing required keywords, products not structured in...
The As Zero Waste As Possible (AZWAP) Initiative
Oct 2 2019 | by Joey

This blog is a little different from all our other blogs. We’re a digital agency and we specialise in PPC, SEO, paid social and chatbot marketing. We love all...
Uncovering a mystery with Google Search Console
Sep 24 2019 | by Hum

Google Search Console is a free tool offered by Google that helps you understand how your website is performing in Google’s organic search results. Search Console can tell you...