Google Analytics Metrics

RPC

RPC is a Metric in Google Analytics under the Adwords section

RPC Definition: RPC or revenue-per-click, the average revenue (from ecommerce sales and/or goal value) you received for each click on one of the search ads.

How its calculated: (ga:transactionRevenue + ga:goalValueAll) / ga:adClicks

Related Metrics

Quantity Added To Cart
Percentage Exit
Ecommerce Conversion Rate
Local Shipping
Per Search Goal Value
CM RPC

Web Analytics & Insights Google Analytics Metrics RPC

Metric Categories:


Go to Metric Glossary

Recent Blogs

Multiple account dashboards in Google Data Studio
Dec 5 2019 | by Hum

As automated marketing grows, it’s important to know where a human touch is needed. The humans at Metric Labs are still very involved in campaign strategy and management for...
Can a digital agency be creative?
Nov 6 2019 | by Katie

Everyone at Metric Labs prides themselves on testing. We tinker day in and day out on our clients’ accounts with the aim of making their ad spend as cost...
Improve your shopping ads with supplemental feeds and rules
Oct 16 2019 | by Vincent

Google’s shopping feed management can get a little frustrating at times. Issues can include multiple errors on feed download, product names not containing required keywords, products not structured in...