Google Analytics Metrics

RPC

RPC is a Metric in Google Analytics under the Adwords section

RPC Definition: RPC or revenue-per-click, the average revenue (from ecommerce sales and/or goal value) you received for each click on one of the search ads.

How its calculated: (ga:transactionRevenue + ga:goalValueAll) / ga:adClicks

Related Metrics

Time on Page
DOM Latency Metrics Sample
Avg. Search Depth
Cost per Transaction
Product Revenue per Purchase
DV360 eCPC

Metric Categories:


Go to Metric Glossary

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