Google Analytics Metrics

RPC

RPC is a Metric in Google Analytics under the Adwords section

RPC Definition: RPC or revenue-per-click, the average revenue (from ecommerce sales and/or goal value) you received for each click on one of the search ads.

How its calculated: (ga:transactionRevenue + ga:goalValueAll) / ga:adClicks

Related Metrics

None
GAM Monetized Pageviews
Users
Unique Dimension Combinations
Page Load Time (ms)
Results Pageviews / Search

Data Analytics & Insights Google Analytics Metrics RPC

Metric Categories:


Go to Metric Glossary

Recent Blogs

Dialogflow Messenger
Sep 9 2020 | by Dom

When it comes to building conversational chatbots, Dialogflow is one of the easiest to use platforms around. But if you’ve tried using it before, you’ve probably asked the question...
Window - Photography
Content SEO Made Easy Through Surfer SEO
Aug 24 2020 | by Lakshmi

Google has a funny way of making websites vie for the top spots on organic SERP listings. Every so often, Google releases core updates, citing the latest criteria for...
Wallpaper - Photograph
DCM Click Trackers in Adwords
Aug 19 2020 | by Vincent

This blog details a workaround for using Google Campaign Manager (CM) (formerly DoubleClick Campaign Manager) click tracking in Google Ads (formerly Adwords) as opposed to using DoubleClick search. As...