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Google Analytics Metrics

RPC

RPC is a Metric in Google Analytics under the Adwords section

RPC Definition: RPC or revenue-per-click, the average revenue (from ecommerce sales and/or goal value) you received for each click on one of the search ads.

How its calculated: (ga:transactionRevenue + ga:goalValueAll) / ga:adClicks

Related Metrics

Avg. Session Duration
AdX Coverage
Clicks
Avg. Page Load Time (sec)
AdX Impressions
7 Day Active Users

Data Analytics & Insights Google Analytics Metrics RPC

Metric Categories:


Go to Metric Glossary

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