fbpx

Google Analytics Metrics

RPC

RPC is a Metric in Google Analytics under the Adwords section

RPC Definition: RPC or revenue-per-click, the average revenue (from ecommerce sales and/or goal value) you received for each click on one of the search ads.

How its calculated: (ga:transactionRevenue + ga:goalValueAll) / ga:adClicks

Related Metrics

SA360 Clicks
Goal XX Abandoned Funnels
GAM Backfill Clicks
Session Duration Per User (LTV)
Publisher CTR
Percentage Exit

Data Analytics & Insights Google Analytics Metrics RPC

Metric Categories:


Go to Metric Glossary

Recent Blogs

Explaining Google Analytics 4 Events
May 16 2022 | by Dom

Perhaps the biggest difference between Google’s Universal Analytics (UA) and the new Google Analytics 4 (GA4) is the shift from a Page View based model to an Event based...
Setting up a GA4 Property
Apr 21 2022 | by Dom

With Google’s announcement on the sunsetting of Universal Analytics (UA) on July 1, 2023, there is now even greater impetus to transition your analytics setup to Google Analytics 4...
What is GA4’s Enhanced Measurement?
Apr 12 2022 | by Dom

When setting up your new Google Analytics 4 property and its Data Streams, you may have seen Enhanced Measurement come up as an option. But what exactly is Enhanced...