Google Analytics Metrics

ROAS

ROAS is a Metric in Google Analytics under the Adwords section

ROAS Definition: Return On Ad Spend (ROAS) is the total transaction revenue and goal value divided by derived advertising cost.

How its calculated: (ga:transactionRevenue + ga:goalValueAll) / ga:adCost

Related Metrics

Publisher Impressions
Time on Page
Search Depth
Product List Clicks
Publisher Clicks
GAM Impressions / Session

Data Analytics & Insights Google Analytics Metrics ROAS

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