Google Analytics Metrics

ROAS

ROAS is a Metric in Google Analytics under the Adwords section

ROAS Definition: Return On Ad Spend (ROAS) is the total transaction revenue and goal value divided by derived advertising cost.

How its calculated: (ga:transactionRevenue + ga:goalValueAll) / ga:adCost

Related Metrics

Events / Session with Event
Refunds
Internal Promotion Views
Unique Events
AdSense CTR
Per Session Value

Metric Categories:


Go to Metric Glossary

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