Google Analytics Metrics

ROAS

ROAS is a Metric in Google Analytics under the Adwords section

ROAS Definition: Return On Ad Spend (ROAS) is the total transaction revenue and goal value divided by derived advertising cost.

How its calculated: (ga:transactionRevenue + ga:goalValueAll) / ga:adCost

Related Metrics

Unique Pageviews
7 Day Active Users
None
% Sessions with Search
CM Conversions
Avg. Session Duration

Data Analytics & Insights Google Analytics Metrics ROAS

Metric Categories:


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