Google Analytics Metrics

ROAS

ROAS is a Metric in Google Analytics under the Adwords section

ROAS Definition: Return On Ad Spend (ROAS) is the total transaction revenue and goal value divided by derived advertising cost.

How its calculated: (ga:transactionRevenue + ga:goalValueAll) / ga:adCost

Related Metrics

Crashes
% Sessions with Search
% Search Exits
Exceptions / Screen
AdX CTR
GAM Backfill Impressions

Metric Categories:


Go to Metric Glossary

Recent Blogs

How to get featured snippets on Google
Jun 19 2019 | by Stephen

Getting answers as a web user is becoming quicker and more convenient. Google moves fast to cater for those quick searches we make whether at home, work or a...
AB Testing in Google Optimize
AB Testing in Google Optimize
Jun 11 2019 | by Hum

There are a lot of very powerful, very expensive CRO solutions out there. But if all you want to do is move a button, test a new colour, or...
Campaign Budget Optimisation on Facebook
May 21 2019 | by Hum

If you run Facebook campaigns, you might have heard about Campaign Budget Optimisation (CBO). For the past few years, daily budgets have been set at the ad set level...