Google Analytics Metrics

ROAS

ROAS is a Metric in Google Analytics under the Adwords section

ROAS Definition: Return On Ad Spend (ROAS) is the total transaction revenue and goal value divided by derived advertising cost.

How its calculated: (ga:transactionRevenue + ga:goalValueAll) / ga:adCost

Related Metrics

GAM Backfill Viewable Impressions %
Bounces
Goal Starts
Publisher Revenue / 1000 Sessions
GAM Clicks
GAM Backfill Impressions / Session

Data Analytics & Insights Google Analytics Metrics ROAS

Metric Categories:


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