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Google Analytics Metrics

Revenue per User

Revenue per User is a Metric in Google Analytics under the Ecommerce section

Revenue per User Definition: The total sale revenue (excluding shipping and tax) of the transaction divided by the total number of users.

Related Metrics

Site Search Goal Conversion Rate
AdX Impressions / Session
Cart-to-Detail Rate
Local Refund Amount
Site Search Goal XX Conversion Rate
DV360 Impressions

Data Analytics & Insights Google Analytics Metrics Revenue per User

Metric Categories:


Go to Metric Glossary

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