Google Analytics Metrics

Revenue Per User (LTV)

Revenue Per User (LTV) is a Metric in Google Analytics under the Lifetime Value and Cohorts section

Revenue Per User (LTV) Definition: Revenue per user for the acquisition dimension for a cohort.

How its calculated: ga:transactionRevenue / ga:cohortTotalUsersWithLifetimeCriteria

Related Metrics

Users
Publisher CTR
RPC
Cost per Conversion
Calculated Metric
GAM Backfill Revenue

Web Analytics & Insights Google Analytics Metrics Revenue Per User (LTV)

Metric Categories:


Go to Metric Glossary

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