Google Analytics Metrics

Revenue per User

Revenue per User is a Metric in Google Analytics under the Lifetime Value and Cohorts section

Revenue per User Definition: Revenue per user for a cohort.

How its calculated: ga:transactions / ga:cohortTotalUsers

Related Metrics

CM Cost
AdX Revenue
Cart-to-Detail Rate
Per Session Value
GAM Backfill Coverage
AdX eCPM

Data Analytics & Insights Google Analytics Metrics Revenue per User

Metric Categories:


Go to Metric Glossary

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