Google Analytics Metrics

Publisher Viewable Impressions %

Publisher Viewable Impressions % is a Metric in Google Analytics under the Publisher section

Publisher Viewable Impressions % Definition: The percentage of viewable ad impressions. An impression is considered a viewable impression when it has appeared within users’ browsers and has the opportunity to be seen.

Related Metrics

Avg. Order Value
SA360 CTR
Product Removes From Cart
GAM Backfill Revenue
Results Pageviews
Event Value

Data Analytics & Insights Google Analytics Metrics Publisher Viewable Impressions %

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