Google Analytics Metrics

Publisher Viewable Impressions %

Publisher Viewable Impressions % is a Metric in Google Analytics under the Publisher section

Publisher Viewable Impressions % Definition: The percentage of viewable ad impressions. An impression is considered a viewable impression when it has appeared within users’ browsers and has the opportunity to be seen.

Related Metrics

GAM Backfill Revenue
CM CTR
Quantity Checked Out
User Retention
CM Impressions
SA360 Clicks

Metric Categories:


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