Google Analytics Metrics

Publisher Impressions

Publisher Impressions is a Metric in Google Analytics under the Publisher section

Publisher Impressions Definition: An ad impression is reported whenever an individual ad is displayed on the website. For example, if a page with two ad units is viewed once, we’ll display two impressions.

Related Metrics

Publisher Coverage
Entrances / Pageviews
Goal Conversion Rate
Revenue Per User (LTV)
DV360 Clicks
Product List Clicks

Metric Categories:


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