Google Analytics Metrics

Publisher Impressions

Publisher Impressions is a Metric in Google Analytics under the Publisher section

Publisher Impressions Definition: An ad impression is reported whenever an individual ad is displayed on the website. For example, if a page with two ad units is viewed once, we’ll display two impressions.

Related Metrics

GAM Clicks
Avg. Session Duration
Crashes / Screen
DV360 CTR
CPC
AdSense Viewable Impression %

Data Analytics & Insights Google Analytics Metrics Publisher Impressions

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