fbpx

Google Analytics Metrics

Publisher Impressions / Session

Publisher Impressions / Session is a Metric in Google Analytics under the Publisher section

Publisher Impressions / Session Definition: The ratio of linked publisher account (AdSense, AdX, DFP) ad impressions to Analytics sessions (Ad Impressions / Analytics Sessions).

Related Metrics

Refunds
DV360 eCPC
Page Download Time (ms)
AdX Revenue / 1000 Sessions
Product Refunds
Organic Searches

Data Analytics & Insights Google Analytics Metrics Publisher Impressions / Session

Metric Categories:


Go to Metric Glossary

Recent Blogs

Explaining Google Analytics 4 Events
May 16 2022 | by Dom

Perhaps the biggest difference between Google’s Universal Analytics (UA) and the new Google Analytics 4 (GA4) is the shift from a Page View based model to an Event based...
Setting up a GA4 Property
Apr 21 2022 | by Dom

With Google’s announcement on the sunsetting of Universal Analytics (UA) on July 1, 2023, there is now even greater impetus to transition your analytics setup to Google Analytics 4...
What is GA4’s Enhanced Measurement?
Apr 12 2022 | by Dom

When setting up your new Google Analytics 4 property and its Data Streams, you may have seen Enhanced Measurement come up as an option. But what exactly is Enhanced...