Google Analytics Metrics

Product Revenue per Purchase

Product Revenue per Purchase is a Metric in Google Analytics under the Ecommerce section

Product Revenue per Purchase Definition: Average product revenue per purchase (commonly used with Product Coupon Code) (ga:itemRevenue / ga:uniquePurchases) – (Enhanced Ecommerce).

How its calculated: ga:itemRevenue / ga:uniquePurchases

Related Metrics

CM Conversions
Cart-to-Detail Rate
Sessions
Avg. Server Response Time (sec)
Product Detail Views
GAM Coverage

Data Analytics & Insights Google Analytics Metrics Product Revenue per Purchase

Metric Categories:


Go to Metric Glossary

Recent Blogs

Dialogflow Messenger
Sep 9 2020 | by Dom

When it comes to building conversational chatbots, Dialogflow is one of the easiest to use platforms around. But if you’ve tried using it before, you’ve probably asked the question...
Window - Photography
Content SEO Made Easy Through Surfer SEO
Aug 24 2020 | by Lakshmi

Google has a funny way of making websites vie for the top spots on organic SERP listings. Every so often, Google releases core updates, citing the latest criteria for...
Wallpaper - Photograph
DCM Click Trackers in Adwords
Aug 19 2020 | by Vincent

This blog details a workaround for using Google Campaign Manager (CM) (formerly DoubleClick Campaign Manager) click tracking in Google Ads (formerly Adwords) as opposed to using DoubleClick search. As...