Google Analytics Metrics

Product Revenue per Purchase

Product Revenue per Purchase is a Metric in Google Analytics under the Ecommerce section

Product Revenue per Purchase Definition: Average product revenue per purchase (commonly used with Product Coupon Code) (ga:itemRevenue / ga:uniquePurchases) – (Enhanced Ecommerce).

How its calculated: ga:itemRevenue / ga:uniquePurchases

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Local Product Refund Amount
GAM Backfill Clicks
DV360 Conversions
7 Day Active Users
SA360 CTR

Data Analytics & Insights Google Analytics Metrics Product Revenue per Purchase

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