Product Revenue per Purchase is a Metric in Google Analytics under the Ecommerce section
Product Revenue per Purchase Definition: Average product revenue per purchase (commonly used with Product Coupon Code) (ga:itemRevenue / ga:uniquePurchases) – (Enhanced Ecommerce).
How its calculated: ga:itemRevenue / ga:uniquePurchases
What is Website Performance? Before we get into how Google Analytics 4 (GA4) can optimise your website or digital product’s performance, it’s important to define performance. When discussing website...
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