fbpx

Google Analytics Metrics

Product Revenue per Purchase

Product Revenue per Purchase is a Metric in Google Analytics under the Ecommerce section

Product Revenue per Purchase Definition: Average product revenue per purchase (commonly used with Product Coupon Code) (ga:itemRevenue / ga:uniquePurchases) – (Enhanced Ecommerce).

How its calculated: ga:itemRevenue / ga:uniquePurchases

Related Metrics

DV360 ROAS
DV360 Cost
GAM Backfill eCPM
DV360 CTR
Site Search Goal Conversion Rate
Speed Metrics Sample

Data Analytics & Insights Google Analytics Metrics Product Revenue per Purchase

Metric Categories:


Go to Metric Glossary

Recent Blogs

First Party vs Third Party Cookies
Jul 15 2021 | by Dom

“What is a cookie? What is the difference between a first-party and a third-party cookie? How does this all impact me?” You may have heard a lot of talk...
Control Your Ad Personalisation
Jul 12 2021 | by Srivatsava

We usually try to make our online experience as smooth and relevant as possible. Google being the most popular search engine has a lion’s share in shaping this experience...
Questions To Ask Your Digital Agency
May 19 2021 | by Mark

On the hunt for a new digital agency? Having trouble communicating with your current one? Or just taking a look around to see what’s out there? Regardless of which,...