Google Analytics Metrics

Product Revenue per Purchase

Product Revenue per Purchase is a Metric in Google Analytics under the Ecommerce section

Product Revenue per Purchase Definition: Average product revenue per purchase (commonly used with Product Coupon Code) (ga:itemRevenue / ga:uniquePurchases) – (Enhanced Ecommerce).

How its calculated: ga:itemRevenue / ga:uniquePurchases

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Web Analytics & Insights Google Analytics Metrics Product Revenue per Purchase

Metric Categories:


Go to Metric Glossary

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