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Google Analytics Metrics

GAM Viewable Impressions %

GAM Viewable Impressions % is a Metric in Google Analytics under the DoubleClick for Publishers section

GAM Viewable Impressions % Definition: The percentage of viewable ad impressions. An impression is considered a viewable impression when it has appeared within users’ browsers and has the opportunity to be seen (DFP linking enabled and Hide DFP Revenue not enabled).

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