GAM Revenue is a Metric in Google Analytics under the DoubleClick for Publishers section
GAM Revenue Definition: DFP revenue is an estimate of the total ad revenue based on served impressions (DFP linking enabled and Hide DFP Revenue not enabled).
As digital marketers, we’re all familiar with Google Analytics 4 (GA4). Yet, frustrations linger, especially when it comes to data discrepancies and mismatches. In collaboration with Funnel.io and Metric...
Reminder: Google UA Historical Data to be Deleted in July 2024