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Google Analytics Metrics

GAM Revenue

GAM Revenue is a Metric in Google Analytics under the DoubleClick for Publishers section

GAM Revenue Definition: DFP revenue is an estimate of the total ad revenue based on served impressions (DFP linking enabled and Hide DFP Revenue not enabled).

Related Metrics

Unique Purchases
Sessions with Event
AdX CTR
CTR
DV360 CTR
Local Refund Amount

Data Analytics & Insights Google Analytics Metrics GAM Revenue

Metric Categories:


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