Google Analytics Metrics

GAM Revenue

GAM Revenue is a Metric in Google Analytics under the DoubleClick for Publishers section

GAM Revenue Definition: DFP revenue is an estimate of the total ad revenue based on served impressions (DFP linking enabled and Hide DFP Revenue not enabled).

Related Metrics

Number of Sessions per User
Avg. User Timing (sec)
Avg. Order Value
DV360 Impressions
Avg. QTY
Custom Metric XX Value

Data Analytics & Insights Google Analytics Metrics GAM Revenue

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