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Google Analytics Metrics

GAM Revenue

GAM Revenue is a Metric in Google Analytics under the DoubleClick for Publishers section

GAM Revenue Definition: DFP revenue is an estimate of the total ad revenue based on served impressions (DFP linking enabled and Hide DFP Revenue not enabled).

Related Metrics

Total Users
GAM eCPM
GAM Clicks
SA360 CPC
Events / Session with Event
% Search Refinements

Data Analytics & Insights Google Analytics Metrics GAM Revenue

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