Google Analytics Metrics

GAM Revenue

GAM Revenue is a Metric in Google Analytics under the DoubleClick for Publishers section

GAM Revenue Definition: DFP revenue is an estimate of the total ad revenue based on served impressions (DFP linking enabled and Hide DFP Revenue not enabled).

Related Metrics

Site Search Goal XX Conversion Rate
DV360 eCPA
Product Revenue
GAM eCPM
Search Refinements
Time on Page

Web Analytics & Insights Google Analytics Metrics GAM Revenue

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