Google Analytics Metrics

GAM Revenue / 1000 Sessions

GAM Revenue / 1000 Sessions is a Metric in Google Analytics under the DoubleClick for Publishers section

GAM Revenue / 1000 Sessions Definition: The total estimated revenue from DFP ads per 1,000 Analytics sessions. Note that this metric is based on sessions to the site, not on ad impressions (DFP linking enabled and Hide DFP Revenue not enabled).

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