Google Analytics Metrics

GAM Impressions

GAM Impressions is a Metric in Google Analytics under the DoubleClick for Publishers section

GAM Impressions Definition: A DFP ad impression is reported whenever an individual ad is displayed on the website. For example, if a page with two ad units is viewed once, we’ll display two impressions (DFP linking enabled and Hide DFP Revenue not enabled).

Related Metrics

GAM Clicks
Local Refund Amount
Exceptions
Users
Product Removes From Cart
SA360 RPC

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