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Google Analytics Metrics

GAM Impressions

GAM Impressions is a Metric in Google Analytics under the DoubleClick for Publishers section

GAM Impressions Definition: A DFP ad impression is reported whenever an individual ad is displayed on the website. For example, if a page with two ad units is viewed once, we’ll display two impressions (DFP linking enabled and Hide DFP Revenue not enabled).

Related Metrics

Publisher Coverage
Avg. Order Value
CM Impressions
AdX Clicks
Publisher Monetized Pageviews
Product Checkouts

Data Analytics & Insights Google Analytics Metrics GAM Impressions

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