Google Analytics Metrics

GAM Impressions

GAM Impressions is a Metric in Google Analytics under the DoubleClick for Publishers section

GAM Impressions Definition: A DFP ad impression is reported whenever an individual ad is displayed on the website. For example, if a page with two ad units is viewed once, we’ll display two impressions (DFP linking enabled and Hide DFP Revenue not enabled).

Related Metrics

GAM Backfill Revenue / 1000 Sessions
AdSense Coverage
Server Connection Time (ms)
CM CPC
AdX Coverage
AdX Clicks

Data Analytics & Insights Google Analytics Metrics GAM Impressions

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