Google Analytics Metrics

GAM Impressions

GAM Impressions is a Metric in Google Analytics under the DoubleClick for Publishers section

GAM Impressions Definition: A DFP ad impression is reported whenever an individual ad is displayed on the website. For example, if a page with two ad units is viewed once, we’ll display two impressions (DFP linking enabled and Hide DFP Revenue not enabled).

Related Metrics

Product Revenue per Purchase
Quantity Checked Out
Cost per Conversion
CPM
Exceptions
None

Metric Categories:


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