Google Analytics Metrics

GAM Impressions / Session

GAM Impressions / Session is a Metric in Google Analytics under the DoubleClick for Publishers section

GAM Impressions / Session Definition: The ratio of DFP ad impressions to Analytics sessions (Ad Impressions / Analytics Sessions) (DFP linking enabled and Hide DFP Revenue not enabled).

Related Metrics

Ecommerce Conversion Rate
CM Conversions
Goal Starts
Revenue Per User (LTV)
Product List Clicks
AdX Revenue

Data Analytics & Insights Google Analytics Metrics GAM Impressions / Session

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