Google Analytics Metrics

GAM Impressions / Session

GAM Impressions / Session is a Metric in Google Analytics under the DoubleClick for Publishers section

GAM Impressions / Session Definition: The ratio of DFP ad impressions to Analytics sessions (Ad Impressions / Analytics Sessions) (DFP linking enabled and Hide DFP Revenue not enabled).

Related Metrics

GAM Backfill Impressions
DV360 Impressions
% Search Exits
Total Unique Searches
Publisher Impressions
Number of Sessions per User

Metric Categories:


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