GAM Clicks is a Metric in Google Analytics under the DoubleClick for Publishers section
GAM Clicks Definition: The number of times DFP ads were clicked on the site (DFP linking enabled and Hide DFP Revenue not enabled).
Data Analytics & Insights Google Analytics Metrics GAM Clicks
Perhaps the biggest difference between Google’s Universal Analytics (UA) and the new Google Analytics 4 (GA4) is the shift from a Page View based model to an Event based...
With Google’s announcement on the sunsetting of Universal Analytics (UA) on July 1, 2023, there is now even greater impetus to transition your analytics setup to Google Analytics 4...
When setting up your new Google Analytics 4 property and its Data Streams, you may have seen Enhanced Measurement come up as an option. But what exactly is Enhanced...