Google Analytics Metrics

GAM Backfill Viewable Impressions %

GAM Backfill Viewable Impressions % is a Metric in Google Analytics under the DoubleClick for Publishers Backfill section

GAM Backfill Viewable Impressions % Definition: The percentage of backfill ad impressions that were viewable. An impression is considered a viewable impression when it has appeared within the users’ browsers and had the opportunity to be seen. If AdSense and Ad Exchange are both providing backfill ads, this metric is the weighted average of the two backfill accounts (DFP linking enabled and Hide DFP Revenue not enabled).

Related Metrics

DV360 ROAS
Page Load Time (ms)
Total Value
GAM Backfill Revenue
Users
Users

Data Analytics & Insights Google Analytics Metrics GAM Backfill Viewable Impressions %

Metric Categories:


Go to Metric Glossary

Recent Blogs

Researching Interests for a 2021 Audience
Apr 6 2021 | by Olivia

Working on creating an interest-based audience for your product or service? Have you exhausted Audiences and Audience Insights? Feeling a little uninspired or not sure where to start? We’ve...
Choosing Universal Analytics over Google Analytics 4
Apr 6 2021 | by Dom

In the second half of last year, Google released the long awaited Google Analytics 4 (GA4), the 4th version of the popular web analytics platform and the successor to...
Sky - Photograph
Attribution Modelling in Google Adwords
Feb 26 2021 | by Lakshmi

Quite often, our PPC clients ask us about attribution modelling. Of course, it’s only natural to be curious when you see conversions for your accounts coming as fractional or...