fbpx

Google Analytics Metrics

GAM Backfill Viewable Impressions %

GAM Backfill Viewable Impressions % is a Metric in Google Analytics under the DoubleClick for Publishers Backfill section

GAM Backfill Viewable Impressions % Definition: The percentage of backfill ad impressions that were viewable. An impression is considered a viewable impression when it has appeared within the users’ browsers and had the opportunity to be seen. If AdSense and Ad Exchange are both providing backfill ads, this metric is the weighted average of the two backfill accounts (DFP linking enabled and Hide DFP Revenue not enabled).

Related Metrics

Shipping
Local Tax
14 Day Active Users
Unique Events
AdX Revenue
Clicks

Data Analytics & Insights Google Analytics Metrics GAM Backfill Viewable Impressions %

Metric Categories:


Go to Metric Glossary

Recent Blogs

Ad Preview in Google Ads
Oct 26 2021 | by Srivatsava

So you have done your research, planned your strategy, built your marketing campaign and set your ads live, but now you wonder how your ads are shown to users...
Adieu Expanded Text Ads
Oct 19 2021 | by Lakshmi

Google has finally revealed that our beloved Expanded Text Ads (ETAs) that we’ve become so accustomed to are leaving by June 2022. Instead, Google has announced that the Responsive...
First Party vs Third Party Cookies
Jul 15 2021 | by Dom

“What is a cookie? What is the difference between a first-party and a third-party cookie? How does this all impact me?” You may have heard a lot of talk...