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Google Analytics Metrics

GAM Backfill Revenue

GAM Backfill Revenue is a Metric in Google Analytics under the DoubleClick for Publishers Backfill section

GAM Backfill Revenue Definition: The total estimated revenue from backfill ads. If AdSense and Ad Exchange are both providing backfill ads, this metric is the sum of the two backfill accounts (DFP linking enabled and Hide DFP Revenue not enabled).

Related Metrics

ROAS
Local Refund Amount
CM Conversions
Time on Screen
AdSense Viewable Impression %
Publisher eCPM

Data Analytics & Insights Google Analytics Metrics GAM Backfill Revenue

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