Google Analytics Metrics

GAM Backfill Revenue

GAM Backfill Revenue is a Metric in Google Analytics under the DoubleClick for Publishers Backfill section

GAM Backfill Revenue Definition: The total estimated revenue from backfill ads. If AdSense and Ad Exchange are both providing backfill ads, this metric is the sum of the two backfill accounts (DFP linking enabled and Hide DFP Revenue not enabled).

Related Metrics

1 Day Active Users
Goal XX Conversion Rate
Publisher eCPM
Local Revenue
Domain Lookup Time (ms)
Goal Conversion Rate

Web Analytics & Insights Google Analytics Metrics GAM Backfill Revenue

Metric Categories:


Go to Metric Glossary

Recent Blogs

Can a digital agency be creative?
Nov 6 2019 | by Katie

Everyone at Metric Labs prides themselves on testing. We tinker day in and day out on our clients’ accounts with the aim of making their ad spend as cost...
Improve your shopping ads with supplemental feeds and rules
Oct 16 2019 | by Vincent

Google’s shopping feed management can get a little frustrating at times. Issues can include multiple errors on feed download, product names not containing required keywords, products not structured in...
The As Zero Waste As Possible (AZWAP) Initiative
Oct 2 2019 | by Joey

This blog is a little different from all our other blogs. We’re a digital agency and we specialise in PPC, SEO, paid social and chatbot marketing. We love all...