Google Analytics Metrics

GAM Backfill Revenue

GAM Backfill Revenue is a Metric in Google Analytics under the DoubleClick for Publishers Backfill section

GAM Backfill Revenue Definition: The total estimated revenue from backfill ads. If AdSense and Ad Exchange are both providing backfill ads, this metric is the sum of the two backfill accounts (DFP linking enabled and Hide DFP Revenue not enabled).

Related Metrics

Sessions
CM RPC
AdX Coverage
Sessions with Event
Server Response Time (ms)
Avg. Order Value

Data Analytics & Insights Google Analytics Metrics GAM Backfill Revenue

Metric Categories:


Go to Metric Glossary

Recent Blogs

Researching Interests for a 2021 Audience
Apr 6 2021 | by Olivia

Working on creating an interest-based audience for your product or service? Have you exhausted Audiences and Audience Insights? Feeling a little uninspired or not sure where to start? We’ve...
Choosing Universal Analytics over Google Analytics 4
Apr 6 2021 | by Dom

In the second half of last year, Google released the long awaited Google Analytics 4 (GA4), the 4th version of the popular web analytics platform and the successor to...
Sky - Photograph
Attribution Modelling in Google Adwords
Feb 26 2021 | by Lakshmi

Quite often, our PPC clients ask us about attribution modelling. Of course, it’s only natural to be curious when you see conversions for your accounts coming as fractional or...