Google Analytics Metrics

GAM Backfill Revenue / 1000 Sessions

GAM Backfill Revenue / 1000 Sessions is a Metric in Google Analytics under the DoubleClick for Publishers Backfill section

GAM Backfill Revenue / 1000 Sessions Definition: The total estimated revenue from backfill ads per 1,000 Analytics sessions. Note that this metric is based on sessions to the site and not ad impressions. If both AdSense and Ad Exchange are providing backfill ads, this metric is the sum of the two backfill accounts (DFP linking enabled and Hide DFP Revenue not enabled).

Related Metrics

Goal XX Abandonment Rate
SA360 CTR
Site Search Goal Conversion Rate
Product List CTR
Time after Search
AdX Revenue

Metric Categories:


Go to Metric Glossary

Recent Blogs

How to build audiences using Facebook Analytics
Aug 13 2019 | by Vincent

Facebook launched it’s Analytics product this year, and we haven’t seen much written about it in the Australian market. We think it’s an amazing tool, so I write this...
Why does HTTPS matter to SEO?
Jul 17 2019 | by Stephen

It’s easy to accept that the world of online business moves fast. Business owners defer judgement to digital agencies and digital agencies defer judgement to developers. Things can get...
Audience Targeting with Google Optimize’s Personalization
Jul 8 2019 | by Vincent

In late 2018, Google launched a new feature in Google Optimize called ‘Personalization.’ Unsurprisingly, it lets you personalise the page experience for user devices. With the plethora of devices...