GAM Backfill Impressions / Session is a Metric in Google Analytics under the DoubleClick for Publishers Backfill section
GAM Backfill Impressions / Session Definition: The ratio of backfill ad impressions to Analytics sessions (Ad Impressions / Analytics Sessions). If both AdSense and Ad Exchange are providing backfill ads, this metric is the sum of the two backfill accounts (DFP linking enabled and Hide DFP Revenue not enabled).
What is Website Performance? Before we get into how Google Analytics 4 (GA4) can optimise your website or digital product’s performance, it’s important to define performance. When discussing website...
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