Google Analytics Metrics

GAM Backfill eCPM

GAM Backfill eCPM is a Metric in Google Analytics under the DoubleClick for Publishers Backfill section

GAM Backfill eCPM Definition: The effective cost per thousand pageviews. It is the DFP Backfill Revenue per 1,000 pageviews. If both AdSense and Ad Exchange are providing backfill ads, this metric is the sum of the two backfill accounts (DFP linking enabled and Hide DFP Revenue not enabled).

Related Metrics

SA360 ROAS
Avg. Order Value
Hits
Entrances / Pageviews
AdSense Viewable Impression %
GAM Clicks

Data Analytics & Insights Google Analytics Metrics GAM Backfill eCPM

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