GAM Backfill eCPM is a Metric in Google Analytics under the DoubleClick for Publishers Backfill section
GAM Backfill eCPM Definition: The effective cost per thousand pageviews. It is the DFP Backfill Revenue per 1,000 pageviews. If both AdSense and Ad Exchange are providing backfill ads, this metric is the sum of the two backfill accounts (DFP linking enabled and Hide DFP Revenue not enabled).
As digital marketers, we’re all familiar with Google Analytics 4 (GA4). Yet, frustrations linger, especially when it comes to data discrepancies and mismatches. In collaboration with Funnel.io and Metric...
Reminder: Google UA Historical Data to be Deleted in July 2024