Google Analytics Metrics

GAM Backfill CTR

GAM Backfill CTR is a Metric in Google Analytics under the DoubleClick for Publishers Backfill section

GAM Backfill CTR Definition: The percentage of backfill impressions that resulted in a click on an ad. If AdSense and Ad Exchange are both providing backfill ads, this metric is the weighted average of the two backfill accounts (DFP linking enabled and Hide DFP Revenue not enabled).

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