Say hello
Let us know a little bit about you and your business, and we’ll get back to you.
Or contact us now on
GAM Backfill Clicks is a Metric in Google Analytics under the DoubleClick for Publishers Backfill section
GAM Backfill Clicks Definition: The number of times backfill ads were clicked on the site. If AdSense and Ad Exchange are both providing backfill ads, this metric is the sum of the two backfill accounts (DFP linking enabled and Hide DFP Revenue not enabled).
Data Analytics & Insights Google Analytics Metrics GAM Backfill Clicks