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Google Analytics Metrics

Ecommerce Conversion Rate

Ecommerce Conversion Rate is a Metric in Google Analytics under the Ecommerce section

Ecommerce Conversion Rate Definition: The average number of transactions in a session.

How its calculated: ga:transactions / ga:sessions

Related Metrics

Total Unique Searches
AdSense Coverage
Publisher Viewable Impressions %
Redirection Time (ms)
Crashes / Screen
Local Product Refund Amount

Data Analytics & Insights Google Analytics Metrics Ecommerce Conversion Rate

Metric Categories:


Go to Metric Glossary

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