Google Analytics Metrics

DV360 Impressions

DV360 Impressions is a Metric in Google Analytics under the DoubleClick Bid Manager section

DV360 Impressions Definition: DBM Total Impressions (Analytics 360 only, requires integration with DBM).

Related Metrics

Cost per Conversion
Internal Promotion Clicks
Exceptions
GAM Monetized Pageviews
1 Day Active Users
Unique Screen Views

Data Analytics & Insights Google Analytics Metrics DV360 Impressions

Metric Categories:


Go to Metric Glossary

Recent Blogs

Researching Interests for a 2021 Audience
Apr 6 2021 | by Olivia

Working on creating an interest-based audience for your product or service? Have you exhausted Audiences and Audience Insights? Feeling a little uninspired or not sure where to start? We’ve...
Choosing Universal Analytics over Google Analytics 4
Apr 6 2021 | by Dom

In the second half of last year, Google released the long awaited Google Analytics 4 (GA4), the 4th version of the popular web analytics platform and the successor to...
Sky - Photograph
Attribution Modelling in Google Adwords
Feb 26 2021 | by Lakshmi

Quite often, our PPC clients ask us about attribution modelling. Of course, it’s only natural to be curious when you see conversions for your accounts coming as fractional or...