fbpx

Google Analytics Metrics

DV360 eCPC

DV360 eCPC is a Metric in Google Analytics under the DoubleClick Bid Manager section

DV360 eCPC Definition: DBM Revenue eCPC (Analytics 360 only, requires integration with DBM).

How its calculated: ga:dbmCost / ga:dbmClicks

Recent Blogs

Maximising Website Performance with Google Analytics 4: A Performance Optimisation Guide
Nov 21 2023 | by Vincent

What is Website Performance? Before we get into how Google Analytics 4 (GA4) can optimise your website or digital product’s performance, it’s important to define performance. When discussing website...

Measurecamp 2023
Nov 7 2023 | by Wayne

A year has passed and Measurecamp is back! MeasureCamp Sydney is graciously sponsored by Google Cloud and serves as our local iteration of the global Digital Analytics conference. It...

Common Google Analytics 4 Problems with Shopify
Oct 20 2023 | by Wayne

In the ever-expanding world of e-commerce, understanding customer behavior and optimizing your online store is crucial. With the depreciation of Universal Analytics and the birth of Google Analytics 4...

Looking to start using GA4?

X