DV360 eCPC is a Metric in Google Analytics under the DoubleClick Bid Manager section
DV360 eCPC Definition: DBM Revenue eCPC (Analytics 360 only, requires integration with DBM).
How its calculated: ga:dbmCost / ga:dbmClicks
What is Website Performance? Before we get into how Google Analytics 4 (GA4) can optimise your website or digital product’s performance, it’s important to define performance. When discussing website...
Looking to start using GA4?