Google Analytics Metrics

DV360 eCPA

DV360 eCPA is a Metric in Google Analytics under the DoubleClick Bid Manager section\

DV360 eCPA Definition: DBM Revenue eCPA (Analytics 360 only, requires integration with DBM).

How its calculated: ga:dbmCost / ga:dbmConversions

Related Metrics

CM Cost
GAM Backfill Monetized Pageviews
Avg. Document Content Loaded Time (sec)
Cost per Transaction
Screen Views
Screens / Session

Web Analytics & Insights Google Analytics Metrics DV360 eCPA

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