DV360 eCPA is a Metric in Google Analytics under the DoubleClick Bid Manager section\
DV360 eCPA Definition: DBM Revenue eCPA (Analytics 360 only, requires integration with DBM).
How its calculated: ga:dbmCost / ga:dbmConversions
What is Website Performance? Before we get into how Google Analytics 4 (GA4) can optimise your website or digital product’s performance, it’s important to define performance. When discussing website...
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