Google Analytics Metrics

DV360 eCPA

DV360 eCPA is a Metric in Google Analytics under the DoubleClick Bid Manager section\

DV360 eCPA Definition: DBM Revenue eCPA (Analytics 360 only, requires integration with DBM).

How its calculated: ga:dbmCost / ga:dbmConversions

Related Metrics

Avg. Server Response Time (sec)
Goal Conversion Rate
GAM Backfill Revenue
Total Unique Searches
AdSense Impressions
Local Product Revenue

Web Analytics & Insights Google Analytics Metrics DV360 eCPA

Metric Categories:


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