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Google Analytics Metrics

DV360 CTR

DV360 CTR is a Metric in Google Analytics under the DoubleClick Bid Manager section

DV360 CTR Definition: DBM CTR (Analytics 360 only, requires integration with DBM).

How its calculated: ga:dbmClicks / ga:dbmImpressions

Related Metrics

Product Refunds
Publisher Revenue
Ecommerce Conversion Rate
Sessions per User
Page Download Time (ms)
Local Shipping

Data Analytics & Insights Google Analytics Metrics DV360 CTR

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