DV360 Cost is a Metric in Google Analytics under the DoubleClick Bid Manager section
DV360 Cost Definition: DBM Cost (Analytics 360 only, requires integration with DBM).
Data Analytics & Insights Google Analytics Metrics DV360 Cost
So you have done your research, planned your strategy, built your marketing campaign and set your ads live, but now you wonder how your ads are shown to users...
Google has finally revealed that our beloved Expanded Text Ads (ETAs) that we’ve become so accustomed to are leaving by June 2022. Instead, Google has announced that the Responsive...
“What is a cookie? What is the difference between a first-party and a third-party cookie? How does this all impact me?” You may have heard a lot of talk...
