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Google Analytics Metrics

CTR

CTR is a Metric in Google Analytics under the Adwords section

CTR Definition: Click-through-rate for the ad. This is equal to the number of clicks divided by the number of impressions for the ad (e.g., how many times users clicked on one of the ads where that ad appeared).

How its calculated: ga:adClicks / ga:impressions

Related Metrics

Cost per Conversion
CM CTR
Actions Per Social Session
User Timing Sample
Users
Goal XX Value

Data Analytics & Insights Google Analytics Metrics CTR

Metric Categories:


Go to Metric Glossary

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