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Google Analytics Metrics

CTR

CTR is a Metric in Google Analytics under the Adwords section

CTR Definition: Click-through-rate for the ad. This is equal to the number of clicks divided by the number of impressions for the ad (e.g., how many times users clicked on one of the ads where that ad appeared).

How its calculated: ga:adClicks / ga:impressions

Related Metrics

User Timing Sample
SA360 ROAS
Unique Dimension Combinations
ROAS
None
Users

Data Analytics & Insights Google Analytics Metrics CTR

Metric Categories:


Go to Metric Glossary

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