Google Analytics Metrics

CTR

CTR is a Metric in Google Analytics under the Adwords section

CTR Definition: Click-through-rate for the ad. This is equal to the number of clicks divided by the number of impressions for the ad (e.g., how many times users clicked on one of the ads where that ad appeared).

How its calculated: ga:adClicks / ga:impressions

Related Metrics

GAM Backfill Revenue / 1000 Sessions
AdSense Exits
Product List Views
AdX CTR
Goal Starts
Results Pageviews

Metric Categories:


Go to Metric Glossary

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