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Google Analytics Metrics

CPM

CPM is a Metric in Google Analytics under the Adwords section

CPM Definition: Cost per thousand impressions.

How its calculated: ga:adCost / (ga:impressions / 1000)

Related Metrics

Avg. Document Content Loaded Time (sec)
CM Revenue
Avg. Order Value
Search Refinements
Page Value
GAM Revenue / 1000 Sessions

Data Analytics & Insights Google Analytics Metrics CPM

Metric Categories:


Go to Metric Glossary

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