Google Analytics Metrics

Cost per Transaction

Cost per Transaction is a Metric in Google Analytics under the Adwords section

Cost per Transaction Definition: The cost per transaction for the property.

How its calculated: (ga:adCost) / (ga:transactions)

Related Metrics

Avg. Server Connection Time (sec)
% Search Refinements
GAM Revenue
None
GAM eCPM
Refunds

Data Analytics & Insights Google Analytics Metrics Cost per Transaction

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